Shipping is Now the Priority for Retailers and Customers
Thinking about the holiday season brings to mind words like joy, family, cheer, peace, and goodwill. But in the two weeks prior to Christmas, the word on everyone’s mind – Read More…
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Corporate Philanthropy as a Marketing Tool
It’s that time of the year when everyone is thinking about giving to charitable organizations that make a difference for those less fortunate and in need. Although it’s a selfless Read More…
Gift Cards Go Above and Beyond
According to the National Retail Federation, for the eleventh year in a row, gift cards remain the most popular items on wish lists, requested by 61 percent of those surveyed, Read More…
Thanksgiving Online Marketing: A Big Piece of the Pie
There’s plenty to be thankful for this year. But before you enjoy the Thanksgiving feast with family and friends (and break out the elastic waist pants) here are some additional Read More…
Email Still Best Way to Reach Holiday Customers
Cutting through the glut marketing messaging during the holiday can seem daunting. Consumers’ inboxes are likely flooded with hundred of emails offering special discounts, notifications of relevant products deals, and Read More…
Give Back by Supporting Professional Associations
This is the time of year when people focus on gratitude and recognizing all the things – big and small – they are thankful for. And while you may be Read More…
Strategies for Social Platforms
Online marketers have a lot of options when it comes to using social media to promote their offerings. There’s Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn and many others. Obviously, it’s Read More…
Online Marketers Must Adapt to Shifting Holiday Shopping
Historical holiday online shopping patterns are poised to change this year as consumers habits and attitudes continue to shift and evolve. Over the last decade, internet retailers banked on Black Read More…
Marketing Under the Influence
Influencer marketing is growing and a new study shows that influencers are widespread throughout many retail sectors with Instagram leading as the most widely-used platform for brands to leverage influencer Read More…
Beyond Sponsored Posts: Monetizing for the Long Haul
As brand marketers look for additional ways to build, grow and engage with consumers they are often turning to influencer marketing. This means working with select content providers and bloggers Read More…