How Retailers can Combat Consumer Holiday Fatigue
You may have noticed that promotions and marketing for the holidays seem to come earlier and earlier each year. This phenomenon is often referred to as “The Christmas Creep”. But Read More…
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Online Marketplaces are a Big Opportunity for Small Business
Smaller merchants often get lost in the ever-increasing internet noise. And they are also outspent by their bigger rivals when it comes to marketing. But online marketplaces represent a unique Read More…
Adam Dahlen on Crucial Q4 Prep and Omni-Channel Attribution
It’s time of year when thousands of affiliate marketers are getting ready to gather in New York for three days of networking, education, and fun in Big Apple. Affiliate Summit Read More…
The Rise of the Marketing Machines
It wasn’t that long ago that a robot uprising or machines taking over the world was the stuff of science fiction and Hollywood movies. But significant advancements in Artificial Intelligence Read More…
Creating Synergy Between Search and Affiliate Agencies
When an online retailer has two agencies managing different part of its online marketing efforts there can be challenges – especially when it comes to search and the affiliate channel. Read More…
Online Back-to-School Shopping Continues to Grow
The school year hasn’t even ended for some kids and retailers are already getting geared up for the back-to-school shopping season. And by most predictions back-to-school has taken its place Read More…
Insights from the Internet Trend Report 2017
Mary Meeker’s Internet Trend Report is always one of the most highly-anticipated pieces of research to come out each year. Meeker, a partner focusing on digital investments at the venture Read More…
Affiliate Carving Out Bigger Slice of Marketing Pie
The benefits of affiliate marketing have long been known to those in the space. However, affiliate marketing is now gaining a larger foothold as a staple and an extremely valuable Read More…
Google Attribution’s Impact on Affiliate Marketing
Earlier this week Google announced a new version of its free attribution tool. Google Attribution is a streamlined version of Adometry, acquired by Google in 2014. It’s Google’s play to move Read More…
Mobile Search on the Rise
Internet retailers need to pay attention to shifting consumer behaviors. And mobile is the biggest area where changes are happening at a rapid pace. There’s a plethora of mobile devices. Read More…